(in French) « La guerre, c’est 90% d’information ! »
Interview reproduite avec l’autorisation de Market Research News. © Market Research News – 2020. Lorsque les représentations et les comportements ... +
(in French) Fin du confinement : le nécessaire retour aux études fondamentales
La crise aura des impacts profonds sur les choix de consommation. Pour réussir leur relance, les entreprises doivent refonder leur ... +
Strategic Research is offering a complimentary Q&A service, answering your questions relating to specific marketing or research issues
Neil Armstrong During these testing times, Strategic Research is here to help you start off on the right foot.For a ... +
(In French) Covid-19 : faut-il faire des études marketing pendant l’épidémie ?
Même si leur volume a réduit depuis le début de la crise, nombre d’études conservent leur raison d’être et leur ... +
(In French) Comment optimiser le prix de son offre ?
Le meilleur prix pour votre produit ou service ? C’est celui que votre client est disposé à payer. Tout l’enjeu ... +
(In French) Comment réussir ses segmentations marketing ?
La segmentation est un des outils marketing des plus puissants. C’est une démarche qui comporte néanmoins de nombreux pièges et ... +
(In French) Case study: comment suivre la santé de ses marques ?
Pour mesurer la santé de ses marques, le Groupe SEB a relevé un défi de taille : concevoir une approche ... +
#Data science | Regression: Model Selection and Validation
When analyzing data, we may want to establish the nature of the relationship between two or more variables, as well ... +
#Data science | Reduce data with Principal Component Analysis (PCA)
Principal Component Analysis (PCA) allows to reduce the number of variables of a data set, while preserving as much information ... +
Amy Webb 12th annual Tech Trends Report
In order to see the future of one technology, you must look at the interconnected future of many technologies. In ... +
(In French) Parcours client : les Moments de Vérité – Un prisme puissant, mais attention aux pièges !
Interview reproduite avec l’autorisation de Market Research News. © Market Research News - 2019. Pour Michael Bendavid (Strategic Research), le ... +
(In French) Digitaliser les études : un impératif absolu ou un vrai risque pour les entreprises ?
Interview reproduite avec l’autorisation de Market Research News. © Market Research News - Novembre 2018. « Il faut digitaliser les ... +
Top tweets on everything #IA
#IA Intelligence artificielle et machine learning s’installent durablement dans notre quotidien (link: https://t.co/M2BVKdlTW5) https://t.co/nU4TEWxZJR pic.twitter.com/nVfV9DMtgU — STRATEGIC RESEARCH (@Strat_Research) 20 ... +
Top tweets on everything #IA
From Agriculture to Art — the A.I. Wave Sweeps In via @NYTimes #AI https://t.co/g8ejZoLKVw — STRATEGIC RESEARCH (@Strat_Research) 27 octobre ... +
Top tweets on everything #TRAVEL
How TripAdvisor changed travel #travel #TripAdvisor #tourism https://t.co/ss7WN3RqiU — STRATEGIC RESEARCH (@Strat_Research) 17 août 2018 This map shows the extent ... +
Top tweets on everything #CONSUMER #RESEARCH
Consumer behaviour may be influenced by a host of neurobiological factors that science is just beginning to understand. The rise ... +
Top tweets on everything #SOCIALMEDIA
More money will be spent advertising on social media networks than on the entire TV ad market within two years, ... +
Top tweets on everything #RETAIL
When we no longer have to impress the cashier – or fellow shoppers – we can buy what we like ... +
Top tweets on everything #INNOVATION
When companies acquire external knowledge, they need to make sure management attention doesn’t wane. It seems strange to buy something ... +
Top tweets on eveything #BRANDING
A truth about strategy: it wasn’t what it is that counts, it’s what you do with it. So many companies ... +
Ready to splurge
Affluent, keen travelers willing and ready to pay for the perfect experience With both partners employed full time, these travelers ... +
Wanderlusters
Avid travelers looking for deals to see and do as much as they can Free of the pressure kids bring, ... +
Family Comforts
Traditional families, focused on time with their kids Family Comforts have one goal in mind for their short break: quality ... +
Mature couples
Couples looking for a relaxing getaway Frequently retired, these couples are also concerned with value for money. They want to ... +
Home lovers
Infrequent travelers who tend to stick close to home Home Lovers prefer to go back to places they have been ... +
A segmentation for the short break market
National differences are only part of the story. Digging deeper, we saw a different picture emerge, with five broad segments ... +
Is the travel market consolidating or fragmenting?
Two companies cover both the entire short break value chain, and the entire short break Customer Journey, from Looking to ... +
A typical short break customer journey in the UK & France
Research process: Inspiration Overall, the Looking and Booking experiences are dominated by digital – although perhaps not as much as ... +
Short break preferences in France and the UK
Our research exploring short breaks was carried out in the UK and France. While some market features were common to ... +
Digital transformation of the short break travel market
The global travel industry has changed beyond recognition in the past 20 years, thanks to factors such as the rise ... +
Exploring the short break customer journey
Exploring the short break customer journey At Strategic Research, we strongly advocate the use of both segmentation and customer journey ... +
Blue Ocean shift and Nondisruptive Creation
Renee Mauborgne, co-author (with W. Chan Kim) of BLUE OCEAN SHIFT explains why businesses need to go beyond competing and ... +
Top tweets on everything #MARKETING #ROI
Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in ... +
The costly delusions of the media industry
Bob Hoffman, the American polemicist, details the costly delusions of the media industry at Shift 2016. ... +
Top tweets on everything #CUSTOMERJOURNEY
A compelling customer experience has evolved from a nice-to-have to a necessity in many industries. Winners use standout experiences to ... +
6 Red Ocean Traps that You Should Steer Clear of
What are the six red ocean traps? Are you caught too? ... +
What is Blue Ocean Strategy?
A 2-minute animation on Blue Ocean Strategy, by Harvard Business Review ... +
Top tweets on everything #LUXURY
Le #marketing d’#influence dans le secteur du luxe #LUXE Le #marketing d’#influence dans le secteur du luxe https://t.co/Y7QjBvaiyo via @LesEchos ... +
Nespresso renovates its approach selling coffee to companies with Strategic Research
As part of the Printemps des Etudes, which was held April 14th at La Bourse, Sebastián Vasquez, Global Office and ... +
It’s not just about plumbing
In this post, published November 19, 2015 on the ADN website, Michaël Bendavid, Managing director of Strategic Research, explains that ... +
Pricing: Technical rigour supporting strong strategic thinking
Read the latest interview with Michaël Bendavid & Ariane Griesbeck in Market Research News, covering: Why do companies conduct so ... +
How does Blue Ocean Strategy help elephants run faster?
The last five years have seen exponential growth in the number of startups and “micro-multinationals” – small, lean companies with ... +
Seducing GenY
Our study shows that to seduce the next generation of shoppers, brands need to build a convincing and engaging digital ... +
Understanding Customer Journey Mapping
Innovation Guru Jeneanne Rae speaks at the Parsons New School about customer journey mapping ... +
Segmentation: no chance of success without a clear vision
Read the latest interview with Michaël Bendavid in Market Research News, covering: When does a segmentation have to be reexamined? ... +
Blue ocean vs red ocean strategies
Renee Mauborgne, co-founder of the Blue Ocean Strategy, explains in a 6 minutes intervention, what are the main differences between ... +
More strategic thinking for greater efficiency
Read the latest interview with Michaël Bendavid in Market Research News covering: How can brands become more marketing efficient? The ... +
The Consumer Decision Journey
Consumers are changing the way they research and buy products. Today, their decision-making process is a more circular journey. Your ... +
What is marketing ROI?
This animation explains what Marketing ROI is, how you can calculate it and why it is so important for a ... +
Enjeux Les Echos February 2014
Strategic Research is featured in the February 2014 edition of Enjeux Les Echos, the economic insights magazine published by Les ... +
Digital: The consumer strikes back
Our study shows that advertising in traditional media (TV and press) is losing ground to digital. This trend is even ... +
How brands grow, by Byron Sharp
Read it for…. Challenging what you know. This book claims that a number of fundamental marketing rules are simply wrong ... +
Economics, by Paul Krugman & Robin Wells
Read it for... The best book for a general overview of economics. What it explains in detail Economics is a ... +
Everything You Always Wanted to Know About Pricing
Consumers today have unprecedented access to price information: thanks to the internet, products and prices can be compared in real ... +
Strategy Canvas
The strategy canvas is the starting point for a strategy that enables you to break away from traditional competition and ... +
Decoded, by Phil Barden
Read it for…. Scientific insights from various fields including psychology, neuroscience and behavioural economics into the driving forces and underlying ... +
Blue Ocean Strategy, by W. Chan Kim & Renée Mauborgne
Read it for…. A “must read”. The central idea: head-to-head competition leads to standardization and lower margins. The solution to ... +
Conjoint analysis
Conjoint analysis is rooted in the real world, where customers rarely focus on a single variable, but consider a range ... +
The anniversary of a singular actor in the landscape of market research: Strategic Research
Read the latest interview with Michaël Bendavid in Market Research News (in French), covering: Strategic Research’s DNA Issues the firm ... +
