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News & insights

It’s not just about plumbing

November 20, 2015

Article by Michaël Bendavid in the ADN

In this post, published November 19, 2015 on the ADN website, Michaël Bendavid, Managing director of Strategic Research, explains that marketing effectiveness must not be reduced to an optimum allocation of touchpoints.

→ Read the article « Ce n’est pas qu’une affaire de plomberie” (French)

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Photo Michaël Bendavid, Managing director of Strategic Research

(in French) « La guerre, c’est 90% d’information ! »

Illustration article "Déconfinement : le nécessaire retour aux études fondamentales"

(in French) Fin du confinement : le nécessaire retour aux études fondamentales

Illustration complimentary Q&A service offered by Strategic Research

Strategic Research is offering a complimentary Q&A service, answering your questions relating to specific marketing or research issues

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