Our senior team

Michaël Bendavid
Managing director

PhotoMichaël Bendavid

Graduated from the Rouen School of Management in 1986, Michaël began his career with Burke Marketing. He then joined Bossard Consultants, deepening his experience in marketing studies and starting a focus on marketing strategy. In 1997, Michaël joined the Paris office of Research International (WPP) as Associate Director, becoming Vice President in 2000. At the same time, he was in charge of managing the L’Oreal account worldwide.

In 2004, he founded Strategic Research. A certified Blue Ocean Strategy Practitioner, Michaël was also an Associate Professor at Sciences Po Paris for five years.

He has a variety of outside interests: American literature, the Italian renaissance, particularly the Primitives, and Jazz. When he has the time to get away, he likes to escape to Tuscany or the Lazio, where you will likely find him in front of a dish of pasta and a glass of Barolo.

Agnès Broc

Photo d'Agnès Broc, Directrice conseil chez Strategic Research

Agnes began her career in 1998 as a researcher at Research International (WPP Group). In 1999, she joined the Telecom department of Kantar (TNS Sofres). As a Research manager, she has worked for 6 years for Orange & France Telecom on their branding & communication.

From 2005, she has served for 12 years as Associate director of Strategic Research, where she has developed extensive expertise on innovation, segmentation, price strategy & marketing effectiveness.

In 2017, for nearly 2 years, she has headed the department dedicated to the L’Oréal group within IPSOS.
She has returned to Strategic Research in August 2018, as Principal.

In her time off, Agnès is interested in a wide range of topics, amongst which graphic design & web development.

Ariane Griesbeck


Graduated from ESSEC. She started her career with Izsak Grapin & Associates, a strategy and organization consultancy in Paris. Over a period of 8 years she piloted more than 20 missions for clients in a variety of fields, notably in telecom, energy, press and tourism. She is a specialist in organizational diagnostics, strategic planning, optimization of marketing activities, and in piloting major change projects.

Prior to joining Strategic Research, Ariane worked for WordAppeal, a consultancy in online editorial communications, and accompanied several large groups through the process of elaborating e-reputation strategies and implementing communications activities (web/print) adapted to their target audiences and stakeholders.

In her free time, Ariane, takes extensive photographs of the places she visits. When the weather is less inviting, she prefers to stay home and read Asian literature or play the piano, either solo or duets with friends.