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Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions.

Il n’y a plus de doute sur le sujet : l’influence marketing est un levier sur lequel il faut miser, et il est même possible d’en calculer le ROI… à condition de remplir certaines conditions. Reech, solution d’influence marketing, fait le point.




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