Avid travelers looking for deals to see and do as much as they can
Free of the pressure kids bring, Wanderlusters want to see the world! Destination is a key factor in their trip and they want to get the full experience, immersing themselves in the country’s culture and having fun. Their small travel budget isn’t a problem: they simply hunt for the best deals and travel off-peak.
Digitally savvy, they look and book online. They may research flights and trains laboriously, but they find the process itself simple.
The 4 other types of short break travelers
→ Ready to splurge
→ Home lovers
→ Mature couples
→ Family Comforts
MORE ON THE SHORT BREAK CUSTOMER JOURNEY
→ Digital transformation of the short break travel market
→ Short break preferences in France and the UK
→ A typical short break customer journey in the UK & France
→ Is the travel market consolidating or fragmenting?
→ A segmentation for the short break market