Infrequent travelers who tend to stick close to home
Home Lovers prefer to go back to places they have been before, like the beach close-by, and stay at campsites or vacation club hotels. They find looking for activities tedious.
Digital (including social media advertising) dominates their Looking process and many (59%) also book packages online.
The 4 other types of short break travelers
→ Mature couples
→ Family Comforts
→ Ready to splurge
MORE ON THE SHORT BREAK CUSTOMER JOURNEY
→ Digital transformation of the short break travel market
→ Short break preferences in France and the UK
→ A typical short break customer journey in the UK & France
→ Is the travel market consolidating or fragmenting?
→ A segmentation for the short break market