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News & insights

Blue Ocean shift and Nondisruptive Creation

October 22, 2017

Why businesses need to go beyond competing

Renee Mauborgne, co-author (with W. Chan Kim) of BLUE OCEAN SHIFT explains why businesses need to go beyond competing and seize new growth (Squawk Box, CNBC, 26 September 2017)

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Blue Ocean Strategy client story: Driving innovation in retailing for L'Oréal Luxe ►
Blue Ocean tools: Strategy canvas ►

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Illustration article "Déconfinement : le nécessaire retour aux études fondamentales"

(in French) Fin du confinement : le nécessaire retour aux études fondamentales

Illustration complimentary Q&A service offered by Strategic Research

Strategic Research is offering a complimentary Q&A service, answering your questions relating to specific marketing or research issues

Illustration article "Faut-il faire des études pendant l'épidémie ?"

(In French) Covid-19 : faut-il faire des études marketing pendant l’épidémie ?

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