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News & insights

Blue Ocean shift and Nondisruptive Creation

October 22, 2017

Why businesses need to go beyond competing

Renee Mauborgne, co-author (with W. Chan Kim) of BLUE OCEAN SHIFT explains why businesses need to go beyond competing and seize new growth (Squawk Box, CNBC, 26 September 2017)

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Blue Ocean Strategy client story: Driving innovation in retailing for L'Oréal Luxe ►
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Strategic Research 2020 greetings card

Happy New Year 2020

Illustration Comment optimiser le prix de son offre

(In French) Comment optimiser le prix de son offre ?

Illustration Comment réussir ses segmentations marketing

(In French) Comment réussir ses segmentations marketing ?

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