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News & insights

Blue ocean vs red ocean strategies

March 22, 2014

How to create new markets?

Renee Mauborgne, co-founder of the Blue Ocean Strategy, explains in a 6 minutes intervention, what are the main differences between red and blue ocean strategies.

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Blue Ocean Strategy client story: Driving innovation in retailing for L'Oréal Luxe ►
Blue Ocean tools: Strategy canvas ►

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Illustration article "Déconfinement : le nécessaire retour aux études fondamentales"

(in French) Fin du confinement : le nécessaire retour aux études fondamentales

Illustration complimentary Q&A service offered by Strategic Research

Strategic Research is offering a complimentary Q&A service, answering your questions relating to specific marketing or research issues

Illustration article "Faut-il faire des études pendant l'épidémie ?"

(In French) Covid-19 : faut-il faire des études marketing pendant l’épidémie ?

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