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News & insights

6 Red Ocean Traps that You Should Steer Clear of

February 10, 2017

The mental models that undermine market-creating strategies

What are the six red ocean traps? Are you caught too?

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Blue Ocean Strategy client story: Driving innovation in retailing for L'Oréal Luxe ►
Blue Ocean tools: Strategy canvas ►

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Photo Michaël Bendavid, Managing director of Strategic Research

(in French) « La guerre, c’est 90% d’information ! »

Illustration article "Déconfinement : le nécessaire retour aux études fondamentales"

(in French) Fin du confinement : le nécessaire retour aux études fondamentales

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Strategic Research is offering a complimentary Q&A service, answering your questions relating to specific marketing or research issues

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