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News & insights

6 Red Ocean Traps that You Should Steer Clear of

February 10, 2017

The mental models that undermine market-creating strategies

What are the six red ocean traps? Are you caught too?

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Blue Ocean Strategy client story: Driving innovation in retailing for L'Oréal Luxe ►
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Market Research: 3 Scenarios for 2035

Market Research: 3 Scenarios for 2035

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Happy New Year 2025!

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(in French) “Beating consulting firms at their own game is a sign that our ambition has materialized.”

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