Customer journey
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STRATEGIC RESEARCH (“STRATEGIC RESEARCH”, “our”, “we”, and “us”) and our partners respect your privacy. We ask you to please read this privacy policy carefully to understand how your personal data is collected, processed, and stored when you use the STRATEGIC RESEARCH website, accessible via the URL strategicresearch.fr. The term “personal data” refers to any information … Continue reading Privacy Policy
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Credits Website Publisher STRATEGIC RESEARCH 17 bd Malesherbes 75008 PARIS France SARL with a capital of 105,000 euros 478 153 513 R.C.S. PARIS Publication Director: Michaël Bendavid Design & Implementation STRATEGIC DESIGN 55, rue de l’assomption 75016 PARIS +33(0)1 45 20 20 36 France www.strategic-design.fr Hosting OVH 2 rue Kellermann 59100 Roubaix France www.ovh.com Legal … Continue reading Legal information
Read ►Cookies policy
Our cookie policy explains what cookies are, how we use them, the types of cookies we use, i.e., the information we collect using these cookies and how this information is used, as well as how to control your cookie preferences. For more information about who we are, how to contact us, and how we collect, … Continue reading Cookies policy
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Customer Value Proposition
A Harvard professor once famously pointed out that people don’t go to the hardware store to buy a drill – they go to buy a hole. Customers don’t buy products: they buy a desired result. They have a “job to be done”. Successful businesses have one thing in common – they offer a product or … Continue reading Customer Value Proposition
Read ►Driving innovation in retailing
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Blue Ocean Strategy
Measuring Touch Point ROI
The Momentum Effect
Identify the potential for brand extension
Every brand is associated with a core product, an area in which it is seen to be legitimate. But strong brands can extend this legitimacy beyond their core product with no loss in coherence. A striking example of this is Apple’s entry into the music industry. On the face of it, there is no reason … Continue reading Identify the potential for brand extension
Read ►Tracking the health of brands
Setting the right price
One of Europe’s leading tourist destinations faced a conundrum: young and old alike dream of visiting the destination, but not all make the step from intending to visit to actually buying a ticket. The reasons for this conversion gap are numerous – not least geographical distance – but the main obstacle remains ticket price. Strategic … Continue reading Setting the right price
Read ►Improving sales effectiveness
A leading B2C premium coffee brand realized it was facing growing competition, and beginning to lose the competitive advantage it had gained by creating the market in which it operated. It decided to diversify by accelerating growth in the business environment, covering two distinct markets: Workplace: high quality coffee provided by companies to their employees … Continue reading Improving sales effectiveness
Read ►Taking a French brand global
The charismatic founder of one of the most prestigious wedding dress brands in the world, based in Paris’ 6th arrondissement, wanted to take the brand global. The aim: to reach discerning brides wherever they live in the world. The challenge: A three-year plan for brand growth The brand wanted to expand overseas, but recognized the … Continue reading Taking a French brand global
Read ►Accreditations & partnerships
Our senior team
Our approach
We help our clients make the right decisions Research can serve a multitude of purposes. We focus on research that helps clients make decisions on subjects crucial to their business. This focus at Strategic Research can be seen in our: Understanding of client issues Ability to select or devise the right methodology to generate the … Continue reading Our approach
Read ►Our story
Strategic Research is a marketing studies and strategy consulting firm founded in 2004 by Michaël Bendavid, former Vice President of Research International (WPP). 15 years is a long time in terms of the ground we’ve covered, yet short by a historian’s standards. A reminder, then, of why Strategic Research was created. 15 years ago, we … Continue reading Our story
Read ►(More) effective marketing
Some brands seem to have runaway success. Sure, their ad campaigns are great, but that doesn’t seem to fully explain their exponential growth. In fact, when you look closely at the figures, these brands’ promotional spend is actually decreasing as a proportion of sales. This is known as the Momentum Effect, a concept devised by … Continue reading (More) effective marketing
Read ►Set your price
Pricing is key to product success. Price too high, and you lose customers. Price too low, and you throw away profits. It’s perhaps odd then, that pricing is the most neglected element of the marketing mix. Odd, but understandable. Brands often set prices in relation to their direct competition. Alternatively they adopt a “cost +” … Continue reading Set your price
Read ►Innovate
Most companies have no difficulty generating ideas. The problem is that most of these ideas get lost internally, or make no impact on the market. How do you ensure an idea leads to innovation? By fostering an environment where employees share their ideas. By selecting the best ideas, exploring them from every possible angle, and … Continue reading Innovate
Read ►Develop your brand
Brand is the marketing term that generates the most suspicion among CFOs. Considered intangible, the benefits of a strong brand strategy are less immediately visible than, say, a product improvement, or change in pricing. Yet a strong brand can be a game-changer, generating loyalty and creating sustainable sales growth. Creating a strong brand is at … Continue reading Develop your brand
Read ►Capture your market
Success in a new market can bring transformational growth for a brand. But this tantalizing opportunity often appears out of reach: the market seems alien, difficult to penetrate, and far removed from the company’s core skill set. The main obstacle is not the market itself, the capabilities of the company, or even its leaders’ appetite … Continue reading Capture your market
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