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Client stories

We help the world’s leading brands make better decisions

Our clients


Tracking the health of brands

Small illustration Cookware

For SEB group, around the world

The SEB group is a global leader in domestic appliances, and market leader in numerous small household and culinary appliances markets. Brands include Tefal, Moulinex, All-Clad, Lagostina, Rowenta and Krups, to mention only global brands. In this arena, where products […]

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Improving sales effectiveness

Small illustration Cup of coffee

Developing a sales pitch for a leading premium coffee brand’s B2B division

A leading B2C premium coffee brand realized it was facing growing competition, and beginning to lose the competitive advantage it had gained by creating the market in which it operated. It decided to diversify by accelerating growth in the business […]

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Taking a French brand global

Small illustration Wedding dresses

Luxury wedding dresses' brand

The charismatic founder of one of the most prestigious wedding dress brands in the world, based in Paris’ 6th arrondissement, wanted to take the brand global. The aim: to reach discerning brides wherever they live in the world. The challenge: […]

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Setting the right price

Small illustration Entertainment

Optimizing ticket prices for a leading European entertainment complex

One of Europe’s leading tourist destinations faced a conundrum: young and old alike dream of visiting the destination, but not all make the step from intending to visit to actually buying a ticket. The reasons for this conversion gap are […]

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Driving innovation in retailing

Small illustration Luxury cosmetics

L'Oréal

L’Oréal’s skincare, makeup and perfume products represent a world of elegance and luxury. The Group offers iconic brands including Lancôme, Giorgio Armani, Yves Saint Laurent and Kiehl’s. How then, to ensure that the unique essence of these luxury brands expressed […]

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What we do

Set your price

The right price for your product? Easy. It’s what customers are willing to pay. Identifying that price is trickier. That’s where we come in.

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what we are reading

What we are reading

Blue Ocean Strategy, by W. Chan Kim & Renée Mauborgne

How to achieve profitable growth?

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