Interview de Michaël Bendavid, Directeur général de Strategic Research, dans Market Research News

Interview reproduite avec l’autorisation de Market Research News. © Market Research News – 2019.   Pour Michael Bendavid (Strategic Research), le prisme des Moments de vérité est sans aucun doute vertueux : via l’étude des Customer Journey, il permet de s’affranchir […]

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Our greetings card 2019

We wish you a Happy New Year !

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Interview d'Agnès Broc, Principal chez Strategic Research, dans Market Research News

Interview reproduite avec l’autorisation de Market Research News. © Market Research News – Novembre 2018.   « Il faut digitaliser les études marketing ! ». Tel est le « claim » qui s’impose aujourd’hui dans la majorité des entreprises, tous […]

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Must read from Strategic Research #twitter account

#IA Intelligence artificielle et machine learning s’installent durablement dans notre quotidien (link: https://t.co/M2BVKdlTW5) https://t.co/nU4TEWxZJR pic.twitter.com/nVfV9DMtgU — STRATEGIC RESEARCH (@Strat_Research) 20 décembre 2018 Is this AI? We drew you a flowchart to work it out https://t.co/2qXK6e8cvj — MIT Technology Review (@techreview) […]

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Must read from Strategic Research #twitter account

From Agriculture to Art — the A.I. Wave Sweeps In via @NYTimes #AI https://t.co/g8ejZoLKVw — STRATEGIC RESEARCH (@Strat_Research) 27 octobre 2018   #AI Like most technologies, the artificial intelligence world is littered with insider jargon. Here is a non-exhaustive A.I. […]

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Must read from Strategic Research #twitter account

How TripAdvisor changed travel #travel #TripAdvisor #tourism https://t.co/ss7WN3RqiU — STRATEGIC RESEARCH (@Strat_Research) 17 août 2018   This map shows the extent of global air travel https://t.co/uWkvj3ethc via @wef #Travel — STRATEGIC RESEARCH (@Strat_Research) 12 août 2018  

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Must read from Strategic Research #twitter account

Consumer behaviour may be influenced by a host of neurobiological factors that science is just beginning to understand. The rise of neuromarketing has already begun to provide companies and researchers with greater insight into consumer behaviour than consumers themselves were […]

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Must read from Strategic Research #twitter account

More money will be spent advertising on social media networks than on the entire TV ad market within two years, according to a new report. The report predicts that Mark Zuckerberg will shake off any potential commercial impact from the […]

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Must read from Strategic Research #twitter account

When we no longer have to impress the cashier – or fellow shoppers – we can buy what we like The checkout-free shop is a wonderful idea… a machine will never judge you #technology #future #Amazon https://t.co/WvDxHqsobU — STRATEGIC RESEARCH […]

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Must read from Strategic Research #twitter account

When companies acquire external knowledge, they need to make sure management attention doesn’t wane. It seems strange to buy something without using it, but people do it all the time. Some buy gym memberships, planning on changing their lives, but […]

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Must read from Strategic Research #twitter account

A truth about strategy: it wasn’t what it is that counts, it’s what you do with it. So many companies fill out the paperwork without committing themselves to the implications, basically because they don’t want to be locked into anything […]

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Must read from Strategic Research #twitter account

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually […]

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Infographie

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Must read from Strategic Research #twitter account

A compelling customer experience has evolved from a nice-to-have to a necessity in many industries. Winners use standout experiences to attract and retain business while reducing servicing costs and complaints. The rewards can be substantial, but execution is complex, requiring […]

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Our greetings card

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Must read from Strategic Research #twitter account

Le #marketing d’#influence dans le secteur du luxe #LUXE Le #marketing d’#influence dans le secteur du luxe https://t.co/Y7QjBvaiyo via @LesEchos pic.twitter.com/TCLHaYBznp — STRATEGIC RESEARCH (@Strat_Research) 10 septembre 2016   5 trends reshaping luxury consumerism in 2017 and beyond! #LUXURY: 5 […]

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Blue Ocean Strategy applied to the keynote speech

As part of the Printemps des Etudes, which was held April 14th at La Bourse, Sebastián Vasquez, Global Office and Travel Segment Manager within Nespresso’s B2B division, spoke about the results of a recent collaboration with Strategic Research. The mission […]

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Article by Michaël Bendavid in the ADN

In this post, published November 19, 2015 on the ADN website, Michaël Bendavid, Managing director of Strategic Research, explains that marketing effectiveness must not be reduced to an optimum allocation of touchpoints. → Read the article « Ce n’est pas qu’une […]

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Interview with Michaël Bendavid & Ariane Griesbeck in Market Research News (in French)

Read the latest interview with Michaël Bendavid & Ariane Griesbeck in Market Research News, covering: Why do companies conduct so few pricing surveys? Why is conjoint analysis a valuable pricing approach? What are the alternatives to conjoint analysis that can […]

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Agile innovation for large global companies

The last five years have seen exponential growth in the number of startups and “micro-multinationals” – small, lean companies with a global reach. Digital technology is empowering these innovators, helping them launch products and grow faster than ever before. By […]

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How the next generation of French consumers thinks, behaves & shops

Our study shows that to seduce the next generation of shoppers, brands need to build a convincing and engaging digital presence. Gen Y consumers are at once more open and more wary shoppers than their Gen X equivalents. They are […]

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Interview with Michaël Bendavid in Market Research News

Read the latest interview with Michaël Bendavid in Market Research News, covering:   When does a segmentation have to be reexamined? Why is it so difficult to implement? What are the key factors of success of a segmentation? Read the […]

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Interview with Michaël Bendavid in Market Research News

Read the latest interview with Michaël Bendavid in Market Research News covering: How can brands become more marketing efficient? The Strategy Canvas (a Blue Ocean Strategy tool) Trade-off methodologies Touch point analysis & marketing ROI Read the interview (French) ►

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Explore our exclusive research on the digital consumer

Strategic Research is featured in the February 2014 edition of Enjeux Les Echos, the economic insights magazine published by Les Echos. Our exclusive research, carried out in both France and the United States, analyzes the behavior of consumers online and […]

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Is mass media advertising on its way out?

Our study shows that advertising in traditional media (TV and press) is losing ground to digital. This trend is even more pronounced in the US. Moreover, digital is becoming more and more important in the purchase process and in consumer […]

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February 6, 2014

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Announcement

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Our greetings card

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