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Nespresso renovates its approach selling coffee to companies with Strategic Research

Blue Ocean Strategy applied to the keynote speech

April 27, 2016

As part of the Printemps des Etudes, which was held April 14th at La Bourse, Sebastián Vasquez, Global Office and Travel Segment Manager within Nespresso’s B2B division, spoke about the results of a recent collaboration with Strategic Research.

The mission entrusted to us:

  • to thoroughly understand companies’ decision-making in terms of selecting and purchasing professional coffee machines;
  • to develop a sales pitch to be deployed in Europe and adapted to the range of situations encountered by sales teams.

A success which merits validation from Nestlé.

→ Read the article “Stratégie Océan Bleu : Nespresso rénove sa façon de vendre du café aux entreprises” (in French) on the website of La Revue du Digital.

Illustration Nespresso and Strategic Research at Printemps des études

 

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