Michaël Bendavid | Managing director
Graduated from the Rouen School of Management in 1986, Michaël began his career with Burke Marketing. He then joined Bossard Consultants, deepening his experience in marketing studies and starting a focus on marketing strategy. In 1997, Michaël joined the Paris office of Research International (WPP) as Associate Director, becoming Vice President in 2000. At the same time, he was in charge of managing the L’Oreal account worldwide.
In 2004, he founded Strategic Research. A certified Blue Ocean Strategy Practitioner, Michaël was also an Associate Professor at Sciences Po Paris for five years.
He has a variety of outside interests: American literature, the Italian renaissance, particularly the Primitives, and Jazz. When he has the time to get away, he likes to escape to Tuscany or the Lazio, where you will likely find him in front of a dish of pasta and a glass of Barolo.
Ariane Griesbeck | Director
Graduated from ESSEC. She started her career with Izsak Grapin & Associates, a strategy and organization consultancy in Paris. Over a period of 8 years she piloted more than 20 missions for clients in a variety of fields, notably in telecom, energy, press and tourism. She is a specialist in organizational diagnostics, strategic planning, optimization of marketing activities, and in piloting major change projects.
Prior to joining Strategic Research, Ariane worked for WordAppeal, a consultancy in online editorial communications, and accompanied several large groups through the process of elaborating e-reputation strategies and implementing communications activities (web/print) adapted to their target audiences and stakeholders.
In her free time, Ariane, takes extensive photographs of the places she visits. When the weather is less inviting, she prefers to stay home and read Asian literature or play the piano, either solo or duets with friends.
Agnès Broc | Professional associate
Agnès has a Masters degree in Management Science with an option in Marketing. After starting her career at Research International in the Innovation department, she joined TNS Sofres in 1999. For 6 years, she concentrated essentially on telecom projects, while developing substantial expertise in the various aspects of brands and communication.
Agnès joined Strategic Research in 2006 as Associate Director. She has become a specialist of luxury and cosmetics products, as well as innovation and price strategy. Having developped a personal project she was interested in, she’s now Professional associate of Strategic Research, since January 2012. She’s is in charge of marketing and communications. She provides also methodological support for the teams and is involved in some projects.
In parallel with her business activities, Agnès is characterized by her insatiable curiosity for a wide diversity of subjects as tae-kwon-do, Russian literature and cooking. She has a passion for Digital: she develops webistes and is an active blogger.