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Everything You Always Wanted to Know About Pricing

White paper #2, 2015
Release scheduled for May 2015

Consumers today have unprecedented access to price information: thanks to the internet, products and prices can be compared in real time. In addition, growth in developed economies is slow or non-existant, intensifying the competition between brands and retailers.

This unique set of circumstances brings the issue of pricing centre stage. To survive and thrive, brands must re-examine their price strategies, challenge their economic models, and demonstrate thier added value for customers.

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