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What is marketing ROI?

How can you justify your marketing efforts?

This animation explains what Marketing ROI is, how you can calculate it and why it is so important for a Marketing Manager. Many CEOs are convinced that marketing is crucial to business success. But marketing is often the first budget that gets cut when times get tough. So how can you justify your marketing efforts? It’s simple: by calculating your marketing “ROI”.

 


What is Marketing ROI? Explania

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