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Wanderlusters

Exploring the short break customer journey

October 29, 2017

Avid travelers looking for deals to see and do as much as they can

Free of the pressure kids bring, Wanderlusters want to see the world! Destination is a key factor in their trip and they want to get the full experience, immersing themselves in the country’s culture and having fun. Their small travel budget isn’t a problem: they simply hunt for the best deals and travel off-peak.

Digitally savvy, they look and book online. They may research flights and trains laboriously, but they find the process itself simple.

Illustration of Wanderlusters, one segments of short-breaks customer journey

The 4 other types of short break travelers

→ Ready to splurge
→ Home lovers
→ Mature couples
→ Family Comforts

 

MORE ON THE SHORT BREAK CUSTOMER JOURNEY

→ Digital transformation of the short break travel market
→ Short break preferences in France and the UK
→ A typical short break customer journey in the UK & France
→ Is the travel market consolidating or fragmenting?
→ A segmentation for the short break market

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