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More strategic thinking for greater efficiency

Interview with Michaël Bendavid in Market Research News

February 14, 2014

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Read the latest interview with Michaël Bendavid in Market Research News covering:

  • How can brands become more marketing efficient?
  • The Strategy Canvas (a Blue Ocean Strategy tool)
  • Trade-off methodologies
  • Touch point analysis & marketing ROI

Read the interview (French) ►

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