News & insights

Segmentation: no chance of success without a clear vision

Interview with Michaël Bendavid in Market Research News

Read the latest interview with Michaël Bendavid in Market Research News, covering:

 

  • When does a segmentation have to be reexamined?
  • Why is it so difficult to implement?
  • What are the key factors of success of a segmentation?

Read the interview (French) ►

 

LinkedInTwitterFacebookEmailPrint

More

Capture your market ►