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April 4, 2018

More money will be spent advertising on social media networks than on the entire TV ad market within two years, according to a new report.
The report predicts that Mark Zuckerberg will shake off any potential commercial impact from the Cambridge Analytica scandal, hoovering up more than four-fifths (84%, £2.76bn) of the predicted £3.3bn that will be spent on social media networks in the UK this year.


Social media has changed the way individuals interact with each other and gain information about the world, but some of the biggest names in fashion and technology are working to make social have an equally large impact on how consumers shop.

 

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.

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(In French) Digitaliser les études : un impératif absolu ou un vrai risque pour les entreprises ?