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Pricing: Technical rigour supporting strong strategic thinking

Interview with Michaël Bendavid & Ariane Griesbeck in Market Research News (in French)

April 9, 2015

Read the latest interview with Michaël Bendavid & Ariane Griesbeck in Market Research News, covering:

  • Why do companies conduct so few pricing surveys?
  • Why is conjoint analysis a valuable pricing approach?
  • What are the alternatives to conjoint analysis that can help companies in their pricing strategies?

Read the interview (French) ►

 

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