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Home lovers

Exploring the short break customer journey

October 28, 2017

Infrequent travelers who tend to stick close to home

Home Lovers prefer to go back to places they have been before, like the beach close-by, and stay at campsites or vacation club hotels. They find looking for activities tedious.

Digital (including social media advertising) dominates their Looking process and many (59%) also book packages online.

Illustration segment Home lovers

The 4 other types of short break travelers

→ Mature couples
→ Family Comforts
→ Wanderlusters
→ Ready to splurge

 

MORE ON THE SHORT BREAK CUSTOMER JOURNEY

→ Digital transformation of the short break travel market
→ Short break preferences in France and the UK
→ A typical short break customer journey in the UK & France
→ Is the travel market consolidating or fragmenting?
→ A segmentation for the short break market

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